Protected: The Evolution of Speech #10: Second Draft

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Protected: The Evolution of Speech #10: First Draft

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Protected: BNI: Dearly Beloved Meeting

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Presentation: Content Shock and the Power of BNI

There is a new and controversial term in the web/marketing/advertising/social media industries: Content Shock. What does it mean? (more…)

Protected: The Evolution of Speech #6 – Final

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Presentation: Testimonials and Reviews

Providing testimonials for fellow chapter members and colleagues is an extension of generating referrals. I will use the terms Reviews and Testimonials interchangeably. For search engines, Reviews is a better term to use on a website. People search for reviews, not testimonials. This is from a BNI article: The Art of an Excellent Testimonial.

  1. Testimonials must be given from a position of knowledge; you need to have used the goods or services before you can give a testimonial.
  2. Specificity is the key, how and why you used the product and how it performed. Include some basic details about your age and demographics.
  3. Honesty is the best policy. If there were glitches in performance but you were overall satisfied, include that information so that others can make an informed decision.  Be sure to acknowledge your own role in any shortcomings.
  4. If you can’t say anything nice, don’t say anything at all—at least in public.  If you truly had a poor experience, take it directly to the company or person to correct the situation.
  5. Short is sweet. You can give a great testimonial without giving two paragraphs of back story about why you decided to use the service.
  6. Put it in writing.  The very best gift you can give a company or person is your testimonial in writing.  Whether you write an online review or speak up in a meeting, putting it on paper gives them something tangible that they can use to market themselves even better.

In our chapter, we give a copy to the member, on paper, and we put a copy in the book. But that is ineffective. This is the first half of the 2nd decade of 21st century. We have to get with the times! Business owners can display it in their shops or on their websites, but there is lots of cynicism about reviews on websites.

If we want to truly help our fellow members: Put it online.

Reviews are strong links that show trust. Reviews are important to rank well in Google as well as propelling the Google Places listing. Get as many reviews as you possibly can on as many different sites as you can, this will help a lot in improving your ranking.

Review sites include Yelp, Urban Spoon, Trip Advisor. Google Places through Google+. There is a review site for just about every industry. Google goes through review sites. It helps drive traffic to websites. Post your review to social media. Facebook & Twitter. The reviews go out to your followers/friends. It is much more powerful if a friend sees that you used a particular service.

You should ask your clients for reviews, all the time, so there is steady stream, looks genuine. People are going to review you anyway. Since our natural tendency is to complain rather than praise, encourage people to review, so the good ones outweigh the bad. If you get a bad review, it can tell you where to improve. You can respond to turn the issue around. It makes it all look genuine.

How can we help each other?

With 30 members, if we put testimonials online for even half our number, each, we’d all have 15 positive online reviews. My goal: review all BNI testimonials and put them online.

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The Evolution of Speech #6 – Winning

I delivered the speech to two members and one guest of my Uptown Rollers chapter. Small group. I threw in a comment and threw myself off. My timing was 7:10. I won’t do that again. This was for speech #6. Two more to go to get my CC.

I delivered the speech to Toastmasters International Speech Contest for Area 7, the one my chapter is part of, and won! I did stumble over the word ‘Skip’, and I did go through it quicker, which I tend to do in a contest, being very aware of my time.

Next is the Division contest in a few weeks, the same day as we get a puppy. Must keep practicing.

The Evolution of Speech #6 – A Realization

My Toastmaster’s club had an open house, and I realize I should not do a speech warning potential members away from Toastmasters. The speech talks about how I became affected by Ums, and gives a dire warning to TM’ers. I will change the focus, write some members of my club for input. That will be interesting.

Presentation: Category Cowboys

I’ve been reading articles and listening to BNI podcasts about how to grow our chapter, how to get more members. Why should we grow? With more members, the energy level increases. The bigger the group, the more positive energy we would have, and a higher energy level attracts more people. Most importantly, we want to grow for the main the reason we are all here: more business, more money.

BNI head office tracks all this and they find that a group’s referrals and overall revenue grows as the membership increases. As the number of connections grow, the number of referrals grows, both internal and external. So as we grow, more visitors get to hear our infomercials and see our presentations. And do business with us. We are around the 30-member mark today. There is more growth after 30 members, and exponential growth after 50. Some chapters have 80 members.

How do we get there? We have to invite more people, more quality guests, as potential members, but we have to be careful with Category Cowboys. Here is a link to a slideshow done by a BNI member in the UK, Dan Fletcher: Cartoon Box: Classification Cowboy.

We have to be aware of Category Cowboys. The classification you joined under is your classification. But you know your profession, and what your core business is. Ask yourself ho can you invite or have join us that complements you? That you refer business to? Be wary of pre-judging guests.

In my case, we are in the Web design and hosting category. Some of you think we do social media, that it is grouped together. We are not a social media company. We do set up social media accounts, and we do help our clients with their social media strategy, but it is not our core. If a social media strategist wanted to join, I should not be a category cowboy and block the application, even if that strategist claims to do websites. If the person did join, I should stick to infomercials about websites, and the social media strategist should stick to infomercials about social media.

We had a former member who only dealt with clients that had over a certain dollar amount in assets. In hindsight, we should have had a spot for someone who dealt with those who had less than that dollar amount. That person could have been from his firm, or from another. Some BNI chapters have five lawyers, or two real estate agents, for residential and commercial.

To sum up, you know your core/classification, so stick to it, and encourage guests and membership from those you can refer business to, even if other members think you are both in the same profession, so our chapter can grow and prosper.

Sources:

Protected: The Evolution of Speech #6 – First Draft

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