There is a fascinating Mitch Joel interview entitled Peeking Into The Future Of Retail With Doug Stephens. Doug is a specialist on retail, and discusses online vs. offline shopping, and the way the future is heading. He says that retail locations, bricks and mortar places will need to provide an experience, to become a destination, in order to do well. Listen to The Doug Stephens Podcast. I was so impressed with this, so thought-provoking, that I sent the link to some of our retail clients.